DNA

DNA is an independent advertising agency that now trades as DNA&STONE, with offices in Seattle and Chicago. It describes its method as radical empathy: understanding customers closely and turning that insight into measurable growth, across the full marketing funnel.

What DNA offers

• Brand and marketing strategy — full-funnel planning built on customer understanding.
• Creative campaigns — campaigns spanning outdoor advertising, video and live experiences.
• Experiential activations — brand events, including a motel-themed activation for Pabst.
• Digital and interactive work — projects such as a retro-style game for a brewery client.

Who it works with

The agency specialises in B2B technology, financial services and healthcare. Clients it names include NBC News, Aegis Living, Pabst, Rover, Tableau and New Holland Brewing.

Key facts

• Based in: Seattle and Chicago, USA
• Founder: Alan Brown
• Recognition: Ad Age Small Agency of the Year 2021, a National Gold ADDY and a Bronze Effie in 2022
• Trading name: DNA&STONE