Division of Labor

Division of Labor is an advertising agency in San Francisco whose main work is launching brands for venture-backed technology startups at Series A and B stage. It also takes on consumer brands and established companies, and began in an old fabric shop in Sausalito before growing into a largely remote team of writers, designers, art directors, developers and producers.

Services

• Brand strategy and positioning: defining how a young company describes itself and its product category.
• Design, film and content production: campaign creative, video and content made in house.
• Digital and social advertising: paid campaigns built to hold attention in feeds.
• Out-of-home campaigns: posters and billboards, including work around San Francisco.
• Freelance support: a single copywriter or designer placed with a client's own team instead of a full campaign.

Who it serves

Most clients are Series B startups in B2B fields such as AI, SaaS, data and analytics, cybersecurity, cloud infrastructure and fintech. Named clients include Stytch, Statsig and Delve, alongside consumer names such as Bogle Vineyards, the San Jose Sharks and SFMOMA.

Key facts

• Based in: San Francisco
• Origins: first office in Sausalito
• Working model: flexible, largely remote staffing