Digital Expert

Online shops are almost the only kind of client this Bulgarian agency takes on. Digital Expert describes itself as specialised in e-commerce, and since 2017 it says it has worked with more than 470 online stores, from new start-ups to established names in the Bulgarian market.

Paid advertising for online stores

Its core services are advertising campaigns on Facebook and on Google, together with email marketing, and its site presents a set of marketing services built specifically for online retail. The thinking is that an online store owner who spends heavily on advertising often carries constant worry about how the budget is used, so the agency offers to take over the planning and day-to-day running of those campaigns.

Detail at campaign level

The agency stresses that its people get into the specifics of each advertising campaign instead of working from a general template. It lists professionalism, expertise and design as separate strengths, and the design side is a part of the offer: its designers produce the creative material that the campaigns rely on.

Scope of the client base

By its own account, the agency works for small and large companies alike, from stores just opening to leading ones in Bulgaria. It publishes a page of client results and a list of the stores it has worked with, which it uses to back up its claim of experience in electronic commerce.

What it aims to deliver

The headline promise is to raise the sales of a client's online shop and take it to new markets. The agency presents its approach as a combination of advertising expertise and an understanding of how online retail works, including growth in turnover and more reliable revenue forecasting for the store owner. Figures about growth are the agency's own claims about its past work and vary from client to client.