Blue Water Marketing

Blue Water Marketing works with direct-to-consumer eCommerce brands, growing them through paid advertising tied closely to profit per sale. It has been doing this since 2017 and runs every account through its own Trident Framework, which links finance, creative and scaling decisions.

What Blue Water Marketing does

• Financial tracking: live profit and loss views and contribution margins mapped down to each SKU.
• Creative strategy and production: ad concepts measured on hook rate, hold rate and cost per acquisition, one variable at a time.
• Scaling paid media: expanding spend only where the numbers support it, with AI tooling built for Meta's current ad delivery.
• Channel services: eCommerce SEO, PPC, social media marketing, content, link building and product photography.
• Account audits: reviews of existing Google and Facebook advertising.

Customers and markets

The agency focuses on B2C and DTC eCommerce brands and states it has served more than 150 brands.

Key facts

• Active since: 2017
• Method: the Trident Framework
• Brands served: more than 150