Digilant

Digilant plans and buys advertising across online and offline channels for agencies and brands. Set up in 2008, it pairs media specialists with advertising technologists and leans on consumer insight and campaign benchmarks rather than working channel by channel.

What Digilant offers

• Media planning and strategy — building campaign plans that connect several channels into one approach.
• Managed media buying — a service in which the Digilant team runs the buying for the client.
• Self-service access — an option for advertisers to control their own channels directly.
• Data intelligence and onboarding — bringing audience data into campaigns and analysing results.
• Creative strategy and development — producing the creative that runs in campaigns.
• Content strategy and SEO — support for content and organic search.

Who it works with

The company works with agencies and brands of any size, particularly those with ambitious goals and limited in-house resources. A footwear retailer is among the clients quoted on its site.

Key facts

• Founded: 2008
• Team: more than 100 media and advertising technology staff
• Channels: display, video, OTT, digital audio, podcasts, social, paid search, digital and traditional out-of-home, TV and radio