Devine Marketing Group

Devine Marketing Group is a marketing consultancy where clients deal directly with senior practitioners rather than layers of account staff. It acts as an outside marketing team, studying the business, its customers and the opportunity before recommending what to do.

Services

• Strategy and vision: turning business goals and market openings into a focused marketing plan.
• Branding: brand positioning, brand architecture and identity work.
• Research: focus groups, one-to-one interviews and online and mail surveys, both qualitative and quantitative.
• New product development: shaping and launching new products and brands.
• Social media and content marketing: carrying the strategy into campaigns and channels.

Clients

Its clients range from Fortune 100 corporations to small businesses, start-ups, creative agencies and non-profits, across many industries.

Key facts

• Background: principals previously held senior posts at General Foods, Kraft Foods and Saatchi & Saatchi
• Approach: research and strategy come before tactics, and the same people carry the work through to execution