DecenterAds

DecenterAds runs a self-service programmatic advertising platform used by both advertisers and publishers. Advertisers use it to buy traffic across several ad formats, while publishers use it to monetise their websites and apps through the platform's demand sources.

What DecenterAds offers

• Self-service ad buying — campaign setup across banner, video, connected TV, native and audio formats.
• Publisher monetisation — a route for sites and apps to sell inventory to demand partners worldwide.
• Fraud protection — an in-house ad security tool, alongside third-party scanners, that keeps ads on legal sites and apps.
• Campaign automation — rules that adjust campaigns against chosen metrics and goals.
• Analytics integrations — connections to Adjust and AppsFlyer for detailed campaign reporting.
• Traffic sourcing on request — the team looks for specific traffic when a client asks for it.

Who it works with

The platform serves advertisers, media buying groups and publishers; the site says more than 250 companies use it.

Key facts

• Standards: built on OpenRTB and IAB standards
• Compliance: described as IAB and GDPR compliant
• Data partners: 16 third-party data partners