d exposito & Partners

d exposito & Partners, written dexpósito & partners on its site, is an independent agency that calls itself the New American Agency. It helps brands reach and engage the multicultural mainstream of the United States, basing campaigns on how culture shapes consumer behaviour. The agency is certified as women-owned and minority-owned, and supports other diverse suppliers in its client work.

Services

• Strategy and planning: market intelligence and business strategy for reaching cross-cultural audiences.
• Advertising: campaigns across TV, digital and packaged goods.
• Full media: media planning described as a media agency for a new America.
• Public relations: PR work built on cross-cultural connections.
• Social and direct: social media and direct marketing.

Who it works with

Brands seeking to connect with diverse communities; its case studies include Tufts Health One Care and a Mexican brand covered by The New York Times.

Key facts

• Ownership: independent, women- and minority-owned
• Positioning: New American Agency