Cybba

Cybba runs programmatic advertising campaigns and measures what they produce. The firm pairs media buying with analytics consulting, using its own data platform to connect ad impressions and clicks with store visits, sales and other business events.

What Cybba offers

• Programmatic media — planning and buying across display, video, CTV/OTT, audio, social and native channels.
• Audience growth — influencer marketing, social media advertising and search engine marketing to reach new customers.
• Conversion tactics — onsite engagement, display retargeting and email remarketing, tracked in a client dashboard.
• Data management platform — an AWS-based system that joins campaign data with footfall, point-of-sale, loyalty app and CRM events.
• Measurement consulting — help reading dashboard results and shaping later campaigns.
• Marketplace services — support for brands selling through online marketplaces.

Who it works with

Cybba works with brands that want to trace advertising through to online sales, in-store visits and service centre traffic.

Key facts

• Platform: data management platform built on AWS
• Languages: website offered in English, Brazilian Portuguese and Spanish