CultureSpan Marketing

CultureSpan Marketing is a bilingual marketing firm in El Paso, Texas. It specialises in transcreation: reworking general campaign ideas into Spanish so the message fits the audience rather than simply translating the words. The firm has been in business for four decades.

Products and services

• Transcreation: adapting general-market concepts into Spanish creative work.
• Media buying: planning and placing advertising.
• Design: creative and brand work for campaigns.
• Strategic marketing: brand awareness and public campaigns.

Who it works with

Public bodies, utilities and regional businesses; its work includes campaigns for the City of El Paso, El Paso Electric, El Paso International Airport, the El Paso Center for Diabetes, Economy Wholesale Grocers and the credit union Raiz.

Key facts

• Based in: El Paso, Texas
• In business: 40 years
• Specialism: bilingual transcreation