Contobox

Contobox runs an advertising platform for brands that want interactive digital campaigns which also gather first-party data about shoppers. Engagement with each ad is scored and stored so that later messages and product suggestions reflect what a shopper has already shown interest in.

What Contobox does

• Shopper intelligence: ranks interest in products using engagement and purchase trends across channels, held in its own customer data platform.
• Product recommendations: predicts which products to show new and returning shoppers.
• Enhanced creative: data-driven templates that build personalised ad content automatically.
• Multi-format delivery: works across web sites, display ads, video ads, QR codes and links.
• Campaign management and reporting: support from strategy through to final results, with real-time analytics for clients.

Clients

The platform is aimed at advertisers and brands, from small and mid-sized firms to Fortune 500 companies; a channel marketing manager at GAF is quoted as a user.

Key facts

• Recognition: Digiday award in 2021 in the customer data platform category
• Technology: machine learning maps products to content using data and business rules