Concept Farm

Concept Farm is an American advertising agency that specialises in destination marketing. It plans and produces campaigns for places, attractions and leisure businesses, handling everything from research to print, broadcast and digital work. It states that it has no link with The Farm, a New York multimedia production company.

What Concept Farm offers

• Research and strategy: audience research and campaign planning.
• Creative: advertising concepts across print, TV, outdoor and video.
• Digital and social: websites, social media, native content and viral content.
• Buzz events and on-premise activity: live events and in-venue promotion.

Clients

Its main clients are tourism boards and destination marketing organisations, hotels and resorts, county development bodies, landmarks and attractions, real estate properties, tour operators, shows and leisure retailers. Work shown includes Aruba tourism, a Margaritaville experience, the ESPN Wide World of Sports at Walt Disney World, an observatory at a well-known building and the Christmas Tree Promotion Board.

Key facts

• Speciality: destination marketing
• Awards: Effie, Webby, HSMAI Adrian and Travel Weekly Magellan awards
• Legal name: Concept Farm, LLC