Carter Point

Carter Point produces and maintains written content for businesses in the IT sector. Its work covers new copy, revisions of existing material and translation, and it handles clients ranging from sole traders to large international firms working locally or across borders.

What Carter Point offers

• Copywriting — articles, advertising text and content for websites, landing pages and social media.
• Editing and updating — revising articles, web pages, press releases and marketing documents so they stay accurate and readable.
• Translation — rendering IT texts into other languages.
• Transcreation — reworking advertising copy to suit a new audience instead of translating it word for word.
• Content refreshes — periodic changes to material as trends and reader preferences shift.

Who it works with

The agency focuses on information technology businesses, from single-person companies to large international organisations.

Its stated view is that clear language and solid arguments underpin a company's credibility, and that content needs to reach the right readers to be useful.