Carat

Carat is an international media agency and part of the dentsu group, serving large brands that need planning and buying across many markets. Started more than 50 years ago as what it calls the first media agency, it now has around 12,000 staff in more than 100 countries.

What Carat offers

• Media planning and buying — audience identification, investment and activation at scale through media owner partnerships.
• Business planning for growth — helping clients plan for long-term brand and business growth.
• Consumer experience mapping — in-house tools that track consumer journeys, category needs and brand performance at each stage.
• Media-led experience design — building campaigns that reach people at each stage of a journey across the media mix.
• Partnerships and content — work with major platforms, original content, influencer programmes and gaming.
• Performance marketing and commerce — linking brand campaigns with performance channels and commerce opportunities.

Who it works with

Carat works with scaled brands looking for a global media partner, and acts as their route into the wider dentsu network.

Key facts

• Parent group: dentsu
• Team: About 12,000 people
• Presence: More than 100 countries
• History: More than five decades in media