Cannonball

Cannonball is an independent advertising and marketing agency in the American Midwest, with much of its client work tied to St. Louis. It takes on brand positioning, campaign creative and media for companies, universities, hospitals and charities.

What Cannonball offers

• Brand strategy and identity — new positioning, names, stories and visual identities, as with the launch of a new Major League Soccer club.
• Creative campaigns — concept and production of advertising for national and regional brands.
• Paid media — planning and buying of paid advertising across channels.
• Video production — long-form films and commercials made in house.
• Behavioural science — applying research on how people decide to shape messaging.
• SEO and GEO — search optimisation for classic search results and for AI-generated answers.

Who it works with

Its published work covers car rental, a university fundraising campaign, a children's hospital foundation, a mower and utility-vehicle maker, a snack brand and a non-profit supporting children with serious illness.

Key facts

• Based in: Midwest, United States
• Recognition: a national American Advertising Awards Silver ADDY and a Mosaic ADDY for a non-profit film
• Structure: independent, full-service agency