BlueStorm Digital

Search, social and omni-channel campaigns with websites and apps

BlueStorm Digital describes its purpose as helping clients grow through online channels. It presents itself as covering the full range of online marketing, from search engine marketing and social media to lead generation and conversion work. Alongside the campaigns it designs and develops websites and apps, with a stated focus on user interface and user experience.

Marketing strategy and campaign planning

The agency offers to develop, define, plan and carry out a client's marketing strategy and the campaigns that follow from it. Its site presents strategy as the starting point, so that each channel is chosen for a reason and tied to the outcome the client wants, such as enquiries or sales.

Search and paid search

Search engine work covers organic search optimisation as well as paid search campaigns. The company describes its search engine marketing as including Google advertising, with the aim of appearing for the searches that matter to a business and turning those visits into contacts.

Social media and Facebook advertising

On social channels the agency runs campaigns and paid advertising on Facebook, and it mentions Instagram marketing among its work. Its site has written about how businesses can use social media copy, referral marketing and small advertising budgets to reach customers more effectively.

Remarketing and omni-channel targeting

The firm runs remarketing and retargeting campaigns, which place advertising in front of people who have already visited a client's website or engaged with its brand. Its site promotes what it calls omni-channel targeting campaigns, which bring the same message to a customer across several platforms at once.

Lead generation and conversions

Lead generation campaigns are designed around enquiries and conversions. The company describes them as built to bring in the contacts a business needs and to measure how many of those contacts become customers, with the reporting used to shape later campaigns.

Responsive websites and apps

BlueStorm designs and develops responsive websites and apps. The site stresses user experience and UI design, so that pages work on phones and tablets as well as desktops. The agency treats the site as the place where its advertising ends up, which is why it builds and runs the two together.

Advice on marketing and return on ad spend

The agency's blog includes practical material on return on ad spend, Google Ads management, and protecting an advertising account from compliance problems. Its published advice reflects the work it describes for clients, and it presents its specialist knowledge as the reason it can plan campaigns across platforms.

Clients from local shops to hotels

BlueStorm's clients run from neighbourhood retailers to larger hospitality operations, and its site lists several client projects as examples of its work. It presents its experience in running campaigns for different sectors as the basis for its approach.