Callahan

Callahan is a full-service advertising agency that starts from data about a brand, its rivals and its audiences, then turns what it finds into campaigns. It also designed CAPS, the in-house creative agency and production team that works on site at Toyota North America's headquarters in Plano.

What Callahan offers

• Data-led research — studies of brand, competitor and audience data to find new angles.
• Communication strategy — frameworks that turn research findings into a plan for campaigns.
• Creative campaigns — advertising ideas and production for consumer and business brands.
• In-house agency design — setting up and staffing embedded creative teams, as with CAPS for Toyota.
• Web and communications — interactive and web design plus internal and external communications through CAPS.

Who it works with

Clients quoted by the agency come from the spirits, healthcare, telecommunications and animal health industries. Its work also covers packaged food and power tool brands, and Toyota North America through CAPS.

Key facts

• In-house partner: CAPS, based at Toyota's Plano headquarters
• Staff background: teams drawn from former agency staff across digital, traditional and experiential marketing