BtB Marketing Communications

BtB Marketing Communications, which trades as BTB Integrated Marketing, is a business-to-business agency in Raleigh, North Carolina. It promotes technology and industrial firms and can act as an outside arm of a client's marketing department, whether running whole programmes or filling specific gaps.

Services

• Brand building and positioning: new brands, refreshed identities, guidelines and aligned messaging.
• PR and technical content: press releases, articles and white papers, with targeted distribution to editors.
• Websites: web content restructured for B2B buyers, built on simple CMS tools or custom code.
• Advertising campaigns: media planning plus landing pages and visuals that extend each campaign.
• Tradeshow support: booth graphics, messaging, press coverage, in-booth video and lead follow-up material.
• Video and infographics: scripting, design and production, plus one-off pieces such as annual reports.

Customers and markets

The agency focuses on technology-based and industrial businesses, including companies with a single in-house marketer.

Key facts

• Based in: Raleigh, North Carolina, United States
• Experience: more than 25 years across many industries