BSUR

BSUR is a brand consultancy that takes on difficult positioning questions for organisations in fields from construction to fashion. Each project starts from a business problem, such as entering a new market or moving sales online, and works out how the brand should respond.

What BSUR offers

• Brand repositioning: reshaping how a brand or product portfolio is seen, for example around sustainability or luxury.
• Destination and place branding: taking a historic local destination to international visitors, or turning a building development into a place people connect with.
• Hospitality brand development: building one brand across 250 franchises on four continents.
• Market entry: adapting an American brand for European audiences and helping a challenger grow into a large European fashion platform.
• Retail and e-commerce communication: customer experience work and a shopping centre brand's move to a webshop.
• Communications strategy: research-led, single-minded messaging that unifies different approaches.

Who it serves

Its projects span construction, tourism destinations, luxury goods, hospitality, property development, retail and fashion.