BSG World

BSG World runs BSG, a communications platform as a service that lets businesses reach customers by SMS, voice, email and messaging apps through one API. It combines global message delivery with AI tools for automated conversations and campaign management. Developers can connect through documented REST APIs, client libraries or an SMPP gateway.

Products and services

• SMS messaging: bulk promotional messages, triggered transactional texts, two-way SMS and one-time passcodes.
• Conversational AI voice: a voice assistant that handles calls to qualify leads and support customers around the clock.
• Email and chat apps: trigger-based emails plus Viber, RCS and WhatsApp messaging, with SMS fallback for offline users.
• Audience tools: contact filtering, RFM and cluster segmentation, and automated retention campaigns.
• Delivery helpers: a number verifier to screen inactive phone numbers, branded short links and SMS route testing.
• Analytics: dashboards and reports broken down by campaign, timeframe and traffic source.

Customers and markets

Businesses sending customer messages at scale, including payment service providers and value-added service firms. It also partners with Fintech Market to serve banking, financial services and insurance.

Key facts

• Channels: SMS, voice, email, Viber, RCS and WhatsApp
• Integration: REST API, client libraries and SMPP
• Partnership: Fintech Market