Buutvrij for life

Buutvrij for life is a creative advertising agency in Amsterdam that has stayed independent for more than 20 years. It builds brand positioning and campaigns meant to change how people think and behave, often with a playful tone, and describes its approach as colouring outside the lines.

What Buutvrij for life does

• Brand positioning: defining how a brand presents itself, as for the bed maker Auping and IKEA.
• Campaigns: integrated campaigns and activations, such as the launch of a Miele washing machine.
• Online campaigns: digital work including a livestream shop created for a bank.
• Social storytelling: social content, including an Instagram campaign for Artsen zonder Grenzen.

Who it serves

Its listed work covers brands such as Auping, IKEA, Miele, Artsen zonder Grenzen, ABN AMRO, Unox and Hornbach, as well as the broadcaster ZWART.

Key facts

• Based in: Amsterdam, Netherlands
• Independence: independent for more than 20 years
• Recognition: a European activation award for its Miele campaign