Brook-Schwartz+

Brook-Schwartz+ is a creative agency that focuses on branding for life science businesses. It builds brand systems that are easy to manage for new products, acquisitions, rebrands and advertising, and aims to make complex scientific ideas clear to buyers while fitting within regulatory limits.

Products and services

• Brand systems: frameworks that keep products and acquired companies under one consistent brand.
• Product launches: creative work for new devices and diagnostic assays.
• Product naming: names for new devices.
• Corporate rebrands: refreshing the identity of a whole company.
• Advertising campaigns: ads that explain technical products in plain terms.

Clients

The agency serves life science companies. For sixteen years it acted as brand agency for a diagnostics and device maker in point-of-care testing, supporting 12 device launches, 14 assay launches, 5 acquisitions and a corporate rebrand.

Key facts

• Sector focus: Life sciences, diagnostics and medical devices
• Longest client relationship: Sixteen years