BrandWorld

BrandWorld is a New Zealand marketing business that sells advertising through its own consumer health and wellbeing platforms. It relies on third-party endorsement and collaborative marketing to inform and influence people's buying choices, and has done so for over 24 years. Its flagship title is Family Health Diary, a presenter-led platform that explains health topics in plain terms.

What BrandWorld offers

• Family Health Diary — an editorial health platform for advertisers in healthcare and healthy FMCG.
• Whānau Health Diary — health information for Māori and Pacific audiences.
• ChooseWell — a platform guiding people towards purchases that are kinder to the planet.
• Campaign production — strategy, creative, production and media handled by one team.
• Retail marketing — work linking awareness to sales, through a partnership with Raydar.

Who it works with

It serves healthcare brands and makers of healthy fast-moving consumer goods that want to reach health-conscious families.

Key facts

• Based in: New Zealand
• Experience: over 24 years
• Partner: Raydar