Brangenix Marketing

Naming, branding and trade shows from West Palm Beach

Brangenix Marketing is a branding agency and marketing consultancy in West Palm Beach, Florida, with experience on both the business-to-business and consumer sides. Its sector list is long and starts with luxury goods, then runs through fashion, publishing, healthcare, consumer electronics, sports marketing, education, entertainment, OEM manufacturing and retail consumer products. Clients range from Fortune 100 companies to start-ups. The agency cites a 4A's Andy Award for advertising excellence and Graphic Guild Awards for creative work among its credits.

A research-led approach to brand identity

Its stated process is holistic and driven by research, moving from an authentic brand voice to a defined visual identity. It talks with key stakeholders and tries to remain sensitive to a company's structure and culture. For brand creation, it says consistency is essential for authenticity, whether the job is a selective makeover or building a brand from scratch. Consultation and product development lean on market insight, competitor analysis and the search for gaps in the market, and it helps frame, name and package new product innovations for introduction.

Naming and trademark guidance

Naming is described as two parts creative and one part science. The agency takes a client through each phase of naming a company or brand, including working with trademark counsel to protect the name. It says it has named products sold in national retailers as well as corporations.

Retail, events and production

The agency has experience positioning products in national and global retail chains. It works with product development and sales teams on messaging, suggests product improvements and builds tools that generate interest among retail buyers and shoppers at the point of sale. For events, it organizes and promotes products at major trade shows, including Global Shop, the PGA Merchandise Show, CES, Magic, AHR Expo, the IAFP Symposium and the Food Safety Summit, and it also helps design booths within budget.

Video and photography are handled with outside photographers and film professionals. More recently the agency has added AI-generated video, covering marketing films, trailers, corporate presentations and social media content.

Digital marketing includes search optimization, retargeting, email and influencer campaigns, programmatic advertising and website development. Its portfolio shows corporate communications, investor presentations, retail consulting, celebrity branding, product naming for a sunglasses line and film production.