BMA Marketing

BMA Marketing focuses on the family entertainment sector, especially bowling centres. Its main product is a Merchant Coupon Program that ties local businesses and bowling venues together to bring in more open-play bowlers and party bookings.

Services

• Merchant Coupon Program: coupon partnerships with local and national merchants, including bowling party offers, email coupons and staff training for venues.
• Call tracking: recording and downloading calls so venues can measure which campaigns work, with blocking for nuisance calls.
• Websites: feature-rich sites built for entertainment venues on a low budget.
• Social media and Facebook ads: integrating coupons with social channels and running Facebook advertising.
• Results reporting: measuring coupon redemptions and campaign outcomes.

Clients

Its clients are bowling centres and other family recreation businesses; it has written for Bowling Industry magazine and gives advice on using Groupon at bowling venues.

Key facts

• Sector: bowling and family entertainment
• Recognition: Entrepreneur Circle award recipient