Big Splash Social

Integrated digital marketing built from business goals

From Mississauga, Ontario, Canada, Big Splash Social works as a digital marketing firm that now trades under its merged agency name, Digital Seniority. The agency argues that online marketing should be approached as a whole. It begins by looking at a client's overall business goals and auditing its current marketing, then lines up digital solutions so they work together rather than as separate tactics. The aim is to map the customer journey and place practical steps along it, including landing pages.

Facebook advertising for services and ecommerce

The agency states deep expertise in Facebook advertising for both service businesses and ecommerce businesses. Its Facebook work is set up around the customer journey described above, so that ads sit within a wider plan rather than standing alone. The agency says the same expertise serves two kinds of client: service firms that need inquiries from prospective customers, and online shops that need sales. Both are planned on the same journey map, with the campaign measured against the step it is meant to move.

Search, web and email work under one plan

Search work covers SEO and Google Ads, both search and display. Web design comes with ongoing maintenance plans, and email work covers drip campaigns, autoresponders, email automation platforms and strategic nurturing. The agency says these services are combined into a custom marketing plan for each client, integrating whichever services the plan needs.

Clients in the GTA and beyond

The agency is based in Mississauga and says it serves clients throughout the world as well as locally across the GTA, including Oakville, Burlington, Hamilton, Milton, Toronto and Guelph. It says it works with businesses of all sizes that understand the importance of digital marketing, and that it wants to build a clear, steadily growing social presence for each of them.