Big Boy Media Group

Video was the starting point for Big Boy Media Group, which opened in Orlando in 2016 as a production company making films for local businesses. The founders soon found that clients saw better returns when a video was paired with a wider marketing plan, and the company grew into a full-service marketing agency. It now says it is led by fractional chief marketing officers and supported by in-house expertise in creative, strategy and media.

From film crew to marketing partner

The agency describes itself as part ad agency and part film production company. Its team includes video producers, creatives and technical marketers who are driven by data. The pitch to a business owner is to attract prospects, help sell them products and services, and make the brand known through real customer stories.

Video production

Production remains a core skill. The company makes television and web commercials, corporate and branding films, event and trade show coverage shot by a 4K crew, and FAQ and training videos for internal teams or customers. Its Orlando crew says it has more than a decade of experience in branded content. Customer story videos are promoted as a way to build trust.

Marketing services

The current service list is organized into branded marketing strategy, creative design and development, earned and owned media, and paid media. That spans SEO, paid advertising and social media management, with photography available alongside video.

Industry-specific programs

Its site sets out how it tailors campaigns to different clients: construction companies looking for local visibility, medical practices that need compliant, patient-focused campaigns, law firms using paid ads and thought leadership, B2B firms using LinkedIn Ads and SEO, real estate businesses promoting listings, and membership and subscription businesses seeking sign-ups. A package for small businesses at a certain revenue level is also promoted.

Case studies

Case studies feature a professional services firm, a pool builder, a fitness brand and a technology company, and the agency says it reports an average time to return on investment. Its base is Orlando and Central Florida.