Biedermann Advertising

Biedermann Advertising is an advertising agency in Asunción, Paraguay, and an associate of the McCann Worldgroup network. It treats advertising as a business of ideas, starting from research into how audiences behave and change, and builds campaigns meant to grow the brands behind them over the long term.

What Biedermann Advertising offers

• Creative campaigns: advertising ideas and executions for brands in the Paraguayan market.
• Strategy and planning: a dedicated strategy and planning function that studies audience behaviour before work is made.
• Brand building: work aimed at turning customer preference into loyal followings for a brand.

Who it serves

The agency says it holds a large client portfolio of well-known brands in Paraguay, and presents team effort, rather than individual talent, as central to how it works.

Key facts

• Based in: Asunción, Paraguay
• Network: associated with McCann Worldgroup
• Awards: Effie Latam, Ojo de Iberoamérica, FIAP, Lápiz de Platino, Campana de Oro and Tatakua honours, including agency-of-the-year titles