Home branding

Home Branding is an advertising company that specialises in street marketing, below-the-line promotion and traffic-light guerrilla tactics. Its site, written in Spanish, refers to Mexico City routes and locations. The company uses direct marketing on the street to bring brands closer to customers.

What Home Branding does

• Sampling: promoters giving out information, flyers and samples at chosen points.
• Sign Human: a promoter carrying a sign near the point of sale.
• Publiandante: a walking promoter with a double-sided mini billboard.
• Cross Walker and Bici Valla: groups of promoters and bicycle advertising in busy areas.
• Mobile advertising: moving billboards, vehicle routes and large-format displays.
• Roll-up banners: point-of-sale material and event set-ups.

Who it works with

Retail and food brands. Case studies name Burger King, Domino's Pizza, Librerías El Sótano and Sport City.

Key facts

• Market: Mexico City
• Language of the site: Spanish