Betriebskultur GmbH

Betriebskultur GmbH is a Stuttgart communications agency with a B2B focus that turns a company's working culture into campaigns, films, texts and audio. Its name reflects its core idea: that clear communication grows out of how a business actually operates, so each project starts from a close look at the client's own culture.

What Betriebskultur GmbH offers

• Strategy and positioning: working out what a company stands for and shaping it into a message people understand and remember.
• Creative production: campaigns, film, copywriting and digital communication, from the first concept to finished formats.
• Audio and podcasts: podcasts, listening formats and audio systems that make specialist knowledge and complex topics easier to follow, such as an audio guide for a memorial site exhibition.
• AI for marketing teams: help choosing suitable AI tools, building working processes around them and bringing staff along.

Who it works with

The agency names clients from banking, industry, healthcare and the public sector, including L-Bank, CeramTec, Rheinmetall, Tosoh, SHG Saarländische Heilstätten, the Baden-Württemberg economics ministry and the KZ-Gedenkstätte Leonberg memorial.

Key facts

• Based in: Stuttgart
• Focus: full-service advertising with an emphasis on B2B