Dot Xero

Dot Xero builds websites and runs online marketing for businesses in Las Vegas, and has done so since 2007. The agency covers five service areas and says it gives frank advice on which channels suit a client and which do not, then reports the results either way.

What Dot Xero offers

• Website development — custom, mobile-first sites structured for search engines, with attention to speed and Core Web Vitals.
• Search engine optimisation — local and national SEO, Google Business Profile work, keyword research, content and link building.
• Google Ads and pay-per-click — Google and Microsoft Bing campaigns, keyword bidding, budget control and conversion tracking.
• Social media advertising — paid campaigns on Facebook and Instagram, including audience targeting, retargeting and ad copy.
• Email marketing — list building, segmentation, campaign design, automated drip sequences and open and click tracking.

Who it works with

Clients are mainly Las Vegas businesses across many sectors, from law firms and jewellers to churches. Plans are built around each client's industry, market and competitors rather than fixed packages.

Key facts

• Based in: Las Vegas, United States
• Founded: 2007