Bedford Advertising

Bedford Advertising works almost entirely with franchise car dealerships, planning and producing the advertising that brings buyers onto the forecourt. It has been in the automotive trade since 1980 and handles both broadcast and digital media for its dealer clients.

Products and services

• Automotive Advertising Consultant: one named specialist who oversees a dealership's whole strategy and manages its other vendors, using state-registered manufacturer sales data.
• Media planning and buying: research-led placement of commercials across traditional and alternative channels.
• Video and audio production: an in-house team of editors, motion graphics artists, audio engineers, directors of photography and producers.
• Direct mail: printed pieces designed by its own art department.
• Digital marketing: SEO, paid search, social media, custom video, analytics and brand management.

Customers and markets

Its clients are franchise auto dealers and dealer groups. Named work includes Reliable Chevrolet, McCombs Ford West and dealerships in the DFW market, and it budgets campaigns around a target cost per vehicle sold.

Key facts

• Founded: 1980
• Sector: automotive dealerships
• Method: Key to Success approach built on market share growth
• Training: runs an Auto Advertising Academy with dealer guides and research