Bajillion Agency

Brand work in Topeka, Kansas, is the business of Bajillion Agency, an advertising and branding agency that has since become Mammoth Creative Co. Its pitch is that advertising alone is not enough, because consumers want something to believe in, and a brand has to give them a reason.

Finding the simple truth

The agency begins with discovery workshops meant to uncover the root of a client's issues. It calls what it looks for a simple truth, and says finding it is not simple at all. It argues that businesses often overlook their most distinctive and honest features, and that good design starts with what is real. From there it develops a strategy and carries it out, on the principle that great ideas without planning and execution remain just ideas.

What it produces

The agency lists brand identity, branding, collateral, photography, video and web development as its outputs, along with key message development, campaign development and digital media management. A bed and breakfast rename appears among its projects, covering identity, photography, video and a website.

A brand for a bankers association

One detailed case involves the Kansas Bankers Association, whose goals were to educate the public about banking, recruit future bankers, improve the industry's image and be recognized as the premier educational resource for Kansas banks. The agency built the visual identity from the association's 133 years of history, taking a modern approach to the coat of arms, since coats of arms were among the first brands. The crest is based on the outline of Kansas combined with the light of Kansas sunsets, meant to suggest that the association reaches all corners of the state.

Other work

Its process is laid out in numbered steps that begin with discovery and design, so clients can see how a project will move from the first workshop toward finished brand materials, and where their own input is needed along the way.

Bajillion Agency is an advertising and branding agency in Topeka, Kansas, which has since become Mammoth Creative Co. It builds brands around what it calls a simple truth about each client, found through discovery workshops.

What Bajillion Agency does

• Brand identity: logos, naming and full brand development, including a rename for a bed and breakfast.
• Strategy and messaging: discovery workshops, key messages and campaign development.
• Photography and video: shoots and films to support campaigns and brands.
• Web development: new websites to carry the brand online.
• Collateral and digital media: printed materials, content creation and digital media management.

Customers and markets

Clients have included the Kansas Bankers Association, whose rebrand drew on a coat of arms, the outline of Kansas and bison imagery, plus the Greater Topeka Partnership and Iron Acres.

Key facts

• Based in: Topeka, Kansas
• New name: Mammoth Creative Co.