Bailey Lauerman

Bailey Lauerman is an integrated advertising and marketing agency based in Omaha, Nebraska. It specialises in reaching the large share of Americans who live outside the country's ten biggest cities, a market it calls the Everything In-Between.

What Bailey Lauerman offers

• Research and strategic planning — insight into audiences beyond major metros, including published reports on brands in a divided nation.
• Branding and design — building and refreshing brand identities.
• Creative and production — developing many ideas, then producing the chosen one.
• Media — planning and buying for campaigns.
• Social and PR — social media work and public relations.
• Experiential activations — events such as a Route 66 road trip campaign for Bosch.

Who it works with

The agency's recent work includes Bosch and the restaurant brand PepperJax, for which it ran a campaign built around its grill staff and flavour combinations.

Key facts

• Based in: Omaha, Nebraska
• Community: runs the BL Fund for Student Opportunity scholarship, now in its sixth year