Arteria Publicidad

Arteria Publicidad, which trades as Arteria, is an advertising agency that starts from strategy before moving to creative and media. It studies a client's structure, budget, audience, competitors and sector trends to set a direction for positioning and messaging.

What Arteria Publicidad does

• Brand strategy: research into the business and its market to define positioning and communication.
• Creative: advertising ideas and campaigns in tones from humorous to serious.
• Media placement: choosing channels that suit the budget and the strategy.
• Marketing experience: campaigns built around events and customer experiences.

Who it works with

The agency says most of its clients work with limited budgets. Published campaigns include a chicken sandwich launch in Latin America, a Welch's song built from heartbeats and a campaign about human trafficking.