archdifusión

archdifusión is a communications and positioning firm in Mexico run by a team of architects and designers. Rather than acting as a general PR shop, it concentrates on architecture, promoting practices and related companies to the press, award programmes and potential clients across Mexico and Latin America.

What archdifusión offers

• Positioning strategy — an initial diagnosis of a practice, setting goals and scope, then a plan built around what sets the office apart.
• Project curation — selecting and preparing project material so it can be presented well to media, juries and organisations.
• Media and awards outreach — placing work in national and international publications and handling entries to design awards.
• Events and talks — arranging conferences, podcasts, interviews and event appearances.
• Industry connections — linking clients with photographers, designers and other specialists when needed.

Who it works with

Architecture studios, from established offices to emerging practices, as well as developers, brands in design and construction, institutions, events and hospitality companies. It reports work with more than 130 firms, serving both business and consumer markets.

Key facts

• Based in: Mexico
• Founded: 2013
• Leadership: founded and directed by the French-trained architect Virginie Anne V.