App Radar Agency

App Radar Agency is the managed services side of App Radar, run by an international team of app marketing specialists. It takes on app store optimisation, paid user acquisition and creative work for apps on Google Play and the Apple App Store.

Products and services

• App store optimisation: tailored ASO plans to lift keyword rankings and organic installs.
• Paid user acquisition: campaigns across channels such as Apple Search Ads and Google app campaigns.
• Creatives and conversion: screenshots, icons and preview videos, tested through A/B experiments.
• Consulting: ongoing outside advice so in-house teams can build their own growth plans.
• Launch support: a launch plan and a one-off metadata update for new apps.
• Product optimisation: recommendations on the app itself to improve results.

Who it works with

App developers and publishers across many categories. The agency says it has worked on more than 200 mobile apps, and it cites a case study with the tower defence game Kingdom Rush.

Key facts

• Parent: App Radar
• Team: international
• Stores: Google Play and Apple App Store