Aperto

Aperto is a digital experience agency whose web address now leads to IBM iX, the IBM unit that took over its work. The team plans, designs and builds digital platforms, apps, campaigns and AI services for companies and public bodies in the DACH region.

What Aperto offers

• Digital strategy and customer journeys — defining how organisations serve customers online.
• Digital experience platforms — building brand platforms and web presences, such as GROHE X.
• Mobile and health services — digital services such as the BARMER mobile experience.
• Ecommerce — direct-to-consumer shops, including a multi-brand shop for the uvex group.
• AI, automation and personalisation — adding AI solutions and personalised features to client platforms.
• Campaigns — public campaigns such as the BZgA alcohol awareness work.

Who it works with

It serves insurers, health providers, manufacturers, retailers, transport firms and government bodies. Named projects cover BARMER, GROHE, uvex, Eurowings, BVG, Migros, Fressnapf, Porsche and the CovPass vaccination certificate.

Key facts

• Part of: IBM iX
• Team: about 1,000 staff
• Studios: more than 10
• Awards: Red Dot and German Design Award