Anti Agency Consulting Group

Anti Agency Consulting Group, trading as ANTI, is a media planning and buying collective. Its founders set it up as an alternative to large holding-company agencies, staffing each project with a bespoke team of senior marketing and media people and no junior layer. It says it stays independent of any single technology or vendor.

Products and services

• Direct buy partnerships: exclusive inventory and custom activations for awareness, conversions and retargeting.
• Traditional media: out-of-home, TV, radio and print campaigns linked to digital buying and measurement.
• Programmatic: buying across connected TV, display, video, native, audio and digital out-of-home.
• Paid social and search: planning, buying and measurement on social platforms including TikTok, plus PPC.
• Experiential activations: media placed in unusual spots, from skies to conference vending machines.
• Consulting and sourcing: marketing strategy, research and vetting of outside vendors and talent.

Who it serves

ANTI works with brands wanting integrated media support. Its co-founders previously worked on marketing for companies including Prime Video, Warner Bros. Entertainment, Weedmaps and OMD.

Key facts

• Team: senior marketing and media leaders only
• Channels: traditional, programmatic, social, search and experiential