Agencia Latente Chile

Agencia Latente Chile is an advertising and marketing agency in Santiago de Chile. It runs full-circle campaigns that mix traditional media, digital channels and street activity, with the stated aim of lifting a client's sales, market share and brand recognition.

Products and services

• 360 advertising: media planning, product launches and relaunches, promotions, events and street marketing.
• Digital marketing: websites, search positioning on Google and Bing, social media management and bulk email.
• Audiovisual production: corporate videos, advertising spots, campaign teasers, motion graphics and behind-the-scenes footage.
• Graphic design: point-of-sale material, corporate identity, product catalogues and photo books.
• Promotional staffing: recruitment of promoters and other qualified personnel for activations.
• Market research: surveys, focus groups, interviews and observation studies.

Clients

It offers marketing and advertising plans for businesses and companies, working under a service contract with results reports. Past projects include spots shot on location in the Valparaíso region and a shoot for Aurus Joyerías.

Key facts

• Based in: Santiago de Chile
• Engagement: marketing plans under service contracts, with results reporting