AbelsonTaylor

AbelsonTaylor is an independent advertising agency in Chicago that works on health and wellness brands. For more than four decades it has built campaigns aimed at the moments when patients and healthcare professionals make decisions, with return on investment at the centre of its planning. Since 2022 it has been part of AT Group, alongside its sister agency AT Nutrient.

What AbelsonTaylor offers

• Healthcare brand campaigns — creative work for print, broadcast, video and digital channels.
• Drug launches — campaigns for pharmaceutical products coming to market, including Cardene, Prevacid, Latuda and Imfinzi.
• Direct-to-consumer advertising — patient-facing campaigns such as those for Zimmer Gender Knee and Coolief.
• Strategy and insight — combining science, strategy and creativity to shape how a brand's story is told.
• Measurement — deciding how success will be measured for each brief and tracking results over time.

Who it works with

Pharmaceutical, medical device and other healthcare brands, reaching both healthcare professionals and patients.

Key facts

• Based in: Chicago
• Experience: more than 40 years
• Recognition: Med Ad News Agency of the Year in 1994, 1995 and 1996; a CLIO Award in 2009; Agency of the Year from PM360 and MM&M in 2016
• Group: part of AT Group since 2022