A&C

A&C acts as a senior communications director for growing organisations, working on retainer instead of producing one-off pieces of work. Its argument is that most such organisations suffer from inconsistency rather than a weak brand, with the website, sales team and newsletter each sounding different. It has worked this way since 2011.

Products and services

• Fractional Communications Director: its main service, placing a senior partner as a part-time communications director before a client can justify a full-time hire.
• Brand stewardship: pulling a brand together and keeping it consistent wherever customers meet it.
• Digital communications: running, monitoring and growing the channels that keep customers and supporters engaged.
• Performance media: paid media placed where it brings in customers, with reporting on what the spend achieved.
• Brand identity: visual style and wording so the website, pitch deck and print read as one organisation.
• Technical delivery: building and running websites, apps and related technology when a strategy needs them.

Customers and markets

Fintech, media, public affairs and nonprofit organisations that are growing and want communications handled as a senior function, whether they are winning customers or supporters.

Key facts

• Founded: 2011
• Model: Retained senior counsel rather than billed hours