BlackJet

BlackJet is a brand and business consultancy based in Toronto that uses data, research and design thinking to position organisations for growth. It sets out a clear brand purpose and then carries it through products, culture, communications and experiences.

What BlackJet offers

• Brand strategy — defining purpose and positioning for companies that want to grow.
• Place branding — shaping and launching new districts, neighbourhoods and real estate developments.
• Rebranding — refreshing established brands, such as Canada's largest independent coffee roaster.
• Communications and experience design — campaigns and content produced with partner studios.
• Shopper marketing — added through its purchase of the agency Spider.

Who it works with

Clients have included Ontario dairy cooperative Gay Lea, which named it agency of record, insurer Onlia, a Japanese tourism body, a large Canadian REIT, a global steel company, a window and door maker and Salesforce partner Lane Four.

Key facts

• Based in: Toronto, Canada
• Founded: 2009
• Offices: Toronto and London
• Recognition: finalist for Small Agency of the Year