301 Digital Media

A Nashville-based digital media and agency company that buys and plans paid media for publishers and brands, and works to grow the audiences those clients reach across social, mobile and web platforms.

Audience growth rather than media buying alone

The company says it does not only buy media. Its work is to help publishers and brands identify consumers and build relationships with them, and its primary focus is growing the digital audiences of its clients across social, mobile and web-based platforms. It describes itself as a digital-first media and agency services business.

Full service from planning to execution

The agency offers digital media buying from campaign planning through to execution, along with affiliate marketing across a wide range of platforms. It also buys television, radio, print and out-of-home media, and offers content marketing and native advertising. The site presents this as a full-service agency that can cover the whole of a campaign rather than a single channel.

Campaign work on social, video and connected TV

For social campaigns, the firm works across Facebook and YouTube, and it places syndicated video across a network of quality publisher sites. It also places video for connected devices such as Roku, and traditional pre-roll advertising. It also offers help in making the most of a client's first-party data, which the company says can be used to grow and nurture audiences on whatever platform, device or location they use.

Data-driven optimization

The company says its optimization is data-driven, and it describes a common cycle: launch a campaign, collect performance insights against the campaign's objectives, scale the campaigns that perform well, and retool and retest the weaker ones to make the budget work harder. It says a single campaign on a two-week flight may be modified 20 to 30 times as lessons are learned.

Search, SEO and performance work

The firm offers search engine marketing campaign strategy, planning and execution, and SEO auditing and consulting. The site says the team has more than fifty years of search marketing experience combined, which is its own description of its staff. Performance marketing is part of the same service, with the aim of improving return on ad spend.

Services for publishers

Some of the work is aimed at publishers and app developers rather than advertisers. The company describes helping them make the most of their content and audiences through direct sales, programmatic advertising, lead generation and other revenue streams.

Clients and teams

The firm serves digital publishers, brands and enterprise clients, along with some strategic partners. Its team includes a digital program manager who oversees a pro bono and charitable unit, which offers marketing expertise to charities and non-profit organizations in line with the company's values. Its portfolio includes small and mid-sized clients as well as enterprise accounts in healthcare and other sectors.

301 Digital Media is a media and agency services business based in Nashville, Tennessee, with staff spread across the United States. It works with digital publishers and brands that want larger audiences on social, mobile and web channels. Its pitch is that it does more than place ads: it helps clients find consumers and keep them engaged.

Products and services

• Media buying: planning and running paid digital campaigns from the first brief through to delivery.
• Audience growth: work aimed at building publisher and brand followings across social, mobile and web.
• Affiliate marketing: affiliate programmes run across a wide mix of platforms.
• Performance marketing and strategy: campaign strategy and performance work led by one of the co-founders.
• Consultancy: digital advice alongside the agency and media work.

Who it serves

The firm serves digital publishers, brands and a number of enterprise clients and strategic partners.

Key facts

• Based in: Nashville, Tennessee, United States
• Leadership: co-founders Matt Arceneaux and Andrew Becks; Dan Bourg acts as senior technical adviser
• Background: the founders previously held roles at media, hospitality and consumer brands, including HGTV, Food Network and Daltile