InVeritas Research- Market research & Consulting

Much of the work at InVeritas Research is business-to-business market research for companies in many sectors. Its studies, both quantitative and qualitative, are run by a team that has been in the field for over a decade and a half. The panel is reported at more than five million respondents, and the stated goal is to help clients reach the right people, collect better data and make confident decisions.

Quantitative and qualitative studies

Quantitative projects rely on large-scale questioning: surveys completed online, telephone and in-person interviews, face-to-face fieldwork and central location tests. Qualitative projects use group discussions, online community boards, one-to-one depth interviews and ethnographic research. The firm says it can combine both approaches in one design when a client needs figures and explanations together.

Testing ideas, products and usability

Concept and product testing lets a company check an idea or a finished product with likely buyers before launch. Usability testing looks at how people use a product, and the firm lists it as a separate service with its own method.

Panels for difficult audiences

The company stresses its ability to reach audiences that are hard to recruit. These include senior finance, IT and legal professionals, specialist doctors such as transplant surgeons and pediatric oncologists, and high net worth individuals. It says its panel covers a broad range of audience categories and that its team has experience researching among business decision makers.

Industries with dedicated research

Client work spans banking and financial services, government and public sector bodies, medical devices and diagnostics, animal health, automotive, chemicals, consumer health and packaged goods, energy and utilities, food and drink, and IT and telecoms. For banks the firm describes customer experience research for lenders, card issuers, brokers and insurers. For chemicals it notes that the industry is one of the oldest and that insight across the value chain matters to growth. For animal health it splits the market into feed additives, vaccines and pharmaceuticals.

Quality checks and client handling

Clients are assigned a dedicated team, and the firm says this steadies communication and expectations. The firm says it follows quality control procedures at every step of project management, and that a separate quality team and the project directors check every deliverable before it reaches the client. The firm puts its clients at the heart of its work.

InVeritas Research- Market research & Consulting is a global, full service market research company that runs quantitative and qualitative studies. Its panel reaches hard to find audiences, such as senior finance and IT professionals, legal professionals, physician specialists and high net worth individuals.

Services

• Quantitative research: online surveys, telephone interviews, computer assisted personal interviews, face to face interviews and central location tests.
• Qualitative research: focus groups, online bulletin boards, in-depth interviews and ethnographic research.
• Concept and product testing: testing ideas and products before launch.
• Usability testing: research into how people use a product.
• Business-to-business research: B2B market research for companies across many sectors.

Clients

Clients from banking and financial services, government and the public sector, medical devices, consumer goods, energy and utilities, and IT and telecoms, including Fortune 500 companies.

Key facts

• Experience: 15+ years
• Respondents: more than 5 million respondents