CountingWorks

CountingWorks runs an online directory that helps taxpayers and business owners find an accountant. Users compare CPAs, enrolled agents, bookkeepers and CFOs by service niche, background screening and client reviews. On the other side, the company gives accounting professionals software to run and market their own practices.

What CountingWorks offers

• Accountant matching — compares listed professionals and points users towards a suitable CPA or accounting specialist.
• Verified profiles — professionals who have passed a background screening carry a verified mark, with checked client reviews.
• Bookkeeping and cloud accounting — finds bookkeepers who work with cloud accounting applications.
• Part-time and virtual CFOs — connects firms with experienced finance leads on a part-time basis.
• Flex and temporary accounting — sources help for one-off projects or short-term staffing gaps.
• Tools for practitioners — a platform that helps accountants manage and promote their businesses, including publishing reviews.

Who it works with

It serves small business owners and individual taxpayers looking for help, and accounting, bookkeeping and CFO professionals who list their firms. Searches cover credentials such as CPA, CMA, CIA, CFE and CISA.

Key facts

• Type: accountant directory and practice platform
• Screening: background checks for verified professionals
• Content: business, finance and tax advice articles