Bean Ninjas

Bean Ninjas is an accounting firm that works only with eCommerce sellers who are scaling up. It handles bookkeeping, accounting, tax and virtual CFO work, built around Xero and the main online selling platforms, and has teams in Australia, the United States and the United Kingdom.

What Bean Ninjas offers

• Bookkeeping — keeping Xero records up to date, including sales tax collection.
• Financial reporting — regular reports so owners can base decisions on reliable figures.
• Virtual CFO — finance leadership with benchmarks and trend comparisons against similar online businesses.
• Tax services — tax work for eCommerce companies.
• Platform accounting — setups for Shopify, WooCommerce and Amazon FBA sellers, connecting each to Xero.
• Omni-channel accounting — inventory and process design for brands selling across several channels.

Who it works with

Clients are eCommerce entrepreneurs selling through Shopify, WooCommerce, Amazon and multiple channels at once. Client stories on the site include online retailers in the United States and Australia.

Key facts

• Regions: teams in Australia, the US and the UK
• Platforms: Xero, Shopify, WooCommerce, Amazon FBA
• People: the Australian team is led by Tracey Newman; Wayne Richard works with the US team
• Mission: to free founders from bookkeeping so they can spend their time growing the business