EMEA Channels

EMEA Channels is a consultancy that helps technology start-ups establish a presence in Europe, the Middle East and Africa through partners. It focuses on IT and security vendors taking their first steps into the region. Its consultants say they bring a combined century of experience in distribution and reselling.

What EMEA Channels offers

• Partner programme design — building a channel programme suited to EMEA conditions.
• Partner recruitment — finding and signing resellers, distributors and managed service providers.
• Channel management — enabling and nurturing partners to drive revenue once they are signed.
• Local representation — on-site representation in other countries, so vendors avoid heavy upfront investment.
• Regional marketing — lead generation, local messaging, PR, trade shows and SDR support in local languages.

Who it works with

Technology vendors and start-ups in IT and security that want to expand through channel partners. The firm says it has worked with distribution and partners in over 80 countries.

Key facts

• Focus: IT and security channels in EMEA
• Partner types: distributors, resellers and managed service providers