Alley

Alley is a digital agency that works for publishers. Its staff of strategists, researchers, designers and developers handle large web projects for news organisations, entertainment companies, think tanks and non-profits. It has operated since 2010 and says it uses only full-time employees, never freelancers.

What Alley offers

• Custom development — building publishing platforms, including setups that run many sites from one system.
• UX design — interface and experience design for media and non-profit sites.
• Audience research — studying readers and members to guide product decisions.
• Analytics — making data easier to navigate and understand.
• Maintenance and support — ongoing care of live sites.
• Platform products — Lede, a technology platform for independent media, and Allegro Audience, an open customer data toolkit for publishers.

Who it works with

News outlets, magazines, book publishers, public radio, science and policy organisations and non-profit institutions.

Key facts

• Founded: 2010
• Team: full-time employees only
• Focus: media, entertainment, think tanks and non-profits