VMG Partners

VMG Partners is a private equity investor that works with entrepreneurs to build consumer brands. It describes itself as entrepreneur-first and says it forms close partnerships to turn ideas into lasting brands.

Products and services

• Brand investment: private equity backing for consumer companies.
• Partnership with founders: hands-on involvement with the entrepreneurs behind each brand.
• Portfolio showcase: a searchable list of its brands, sorted by category.

Clients

Its portfolio is organised into beauty and personal care, beverage, consumer services, food, household, pet, and wellness and fitness. News on its site covers oat milk, baby products, snacks and a health service company.

Key facts

• Type: private equity
• Categories: six consumer areas plus consumer services
• Focus: brands combined with technology